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Annotated Bibliography

 

Worldwide, C. (2024, June 24). Cheil Worldwide Wins Multiple Lions at Cannes Lions 2024: LBBOnline. edition. https://lbbonline.com/news/cheil-worldwide-wins-multiple-lions-at-cannes-lions-2024 

 

• This article discusses several successful digital campaigns by Cheil Worldwide at the 2024 Cannes Lions, showcasing innovative projects like the AI app 'Samsung Impulse' for speech disorders, the immersive 'Try Galaxy Fold Experience' for iPhone users, and the clever promotion 'Samsung The Art of Hack' that leveraged tax advantages for a lifestyle TV. The AI app 'Samsung Impulse' is a project, designed to assist individuals with speech disorders by using an algorithm based on Natural Language Processing. It analyzes and translates spoken words into rhythmic vibrations, providing users with an invisible and inaudible assistant to help guide them toward fluent speech.As I have a strong interest in creating such campaigns- emphasizing creativity and technology- which enhance customer experience and engagement, I wanted to note this article as one of the bibliographies in my website. 

 

Adobe. (n.d.). Top 10 examples of digital marketing campaigns. Adobe Experience Cloud. https://business.adobe.com/blog/basics/digital-marketing-campaign-examples 

• The provided website is a blog hosted on Adobe's business platform that explores the realm of digital marketing. It offers insights into various strategies, tactics, and best practices within the field, highlighting examples of successful marketing campaigns. One notable example discussed is Nike's "Dream Crazy" campaign, which effectively utilized powerful storytelling and inspiring visuals to connect with audiences. The content aims to inform businesses on how to effectively engage with their audience and enhance their marketing initiatives through the use of digital tools and platforms. I wanted to include this article as my major interest is digital marketing. 

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Han, J.-H. (n.d.). 2023 business report. SAMSUNG ELECTRONICS Co., Ltd. https://images.samsung.com/is/content/samsung/assets/global/ir/docs/2023_4Q_Interim_Report.pdf 

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• This article is Samsung Electronics' 2023 Report, which includes an overview of the company’s strategic initiatives, and market outlook. It outlines key figures such as revenue, and product performance across various segments, including mobile devices, semiconductors, and consumer electronics. This report is crucial for my annotated bibliography as it offers valuable insights into Samsung's market strategies and operational effectiveness. Given that marketing is one of my major interests and Samsung Electronics is a company I aspire to work for in the future, understanding their current performance and strategic direction will help me align my knowledge and skills with industry standards and expectations.

 

Ha, H.-H. (2024, November 14). Amorepacific to rebalance China-heavy global business. KED Global. https://www.kedglobal.com/beauty-cosmetics/newsView/ked202411130012 

 

• The article from KED Global discusses the latest trends and developments in the beauty and cosmetics industry, focusing on emerging brands and consumer preferences. It highlights how companies are adapting to changing market dynamics, particularly in the wake of increased demand for sustainable and innovative products. This article is significant for my annotated bibliography as it provides insights into the beauty sector, which is a key area of interest for me. Understanding these trends is essential as I aim to build a career in marketing within this industry, and staying informed about leading companies and their strategies will help me better position myself for future opportunities.

 

Fantini, F., & Narayandas, D. (2023, April 10). Analytics for marketers. Harvard Business Review. https://hbr.org/2023/05/analytics-for-marketers 

 

• The article from Harvard Business Review discusses the critical role of analytics in modern marketing strategies, emphasizing how data-driven insights can enhance decision-making and optimize campaign performance. It outlines various analytical tools and methodologies that marketers can leverage to better understand consumer behavior, measure campaign effectiveness, and refine their strategies. This article is essential for my annotated bibliography as it aligns with my major interest in marketing. Gaining a solid understanding of how analytics can inform marketing practices is vital for my career aspirations, particularly as I seek to work for innovative companies that prioritize data-driven decision-making in their marketing efforts.

 

Kotler, P., Kartajaya, H., & Setiawan, I. (2024). Marketing 6.0: The future is immersive. Wiley.

• This book explores how virtual and augmented reality are transforming marketing, emphasizing the importance of immersive experiences that emotionally engage consumers. It offers valuable insights for marketers navigating a technology-driven landscape. This book is essential for my annotated bibliography, as I extensively referenced it in my research paper for my CCT intro course on marketing.

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Friis, S., & Riley, J. (2023, September 29). Eliminating algorithmic bias is just the beginning of equitable ai. Harvard Business Review. https://hbr.org/2023/09/eliminating-algorithmic-bias-is-just-the-beginning-of-equitable-ai

• The article from Harvard Business Review discusses the critical issue of algorithmic bias in artificial intelligence and the steps needed to create equitable AI systems. It emphasizes that addressing algorithmic bias is just the starting point; organizations must also focus on transparency, accountability, and inclusivity in their AI practices. The article outlines strategies for developing fairer algorithms and highlights the importance of diverse data sets to mitigate bias. This source is crucial for my annotated bibliography, as I utilized it in my research paper to explore the challenges and solutions related to equitable AI, enhancing my understanding of ethical considerations in technology.

 

Louth, J. (n.d.). The changing face of marketing | McKinsey. Retrieved October 27, 2024, from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-changing-face-of-marketing

• The article from McKinsey & Company examines the evolving landscape of marketing, highlighting how digital transformation and changing consumer behaviors are reshaping strategies. It discusses the importance of agility, data-driven decision-making, and personalized customer experiences in modern marketing practices. The article also emphasizes the need for brands to adapt quickly to market changes and leverage technology to enhance engagement. This source is vital for my annotated bibliography, as I referenced it in my research paper to understand the current trends and challenges in marketing, providing a solid foundation for my analysis of contemporary marketing strategies.

 

Bonetti, F., Warnaby, G., & Quinn, L. (2018). Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda. https://doi.org/10.1007/978-3-319-64027-3_9

• This research paper discusses the transformative impact of digital technologies on marketing strategies and consumer behavior. It examines how innovations in technology are reshaping traditional marketing practices, highlighting the significance of data analytics and consumer engagement in today's digital landscape. The chapter includes various case studies that demonstrate effective digital marketing tactics and their implications for businesses. This source is crucial for my annotated bibliography, as I incorporated it into my research paper to analyze the role of digital technologies in marketing, enhancing my understanding of current practices and their outcomes. It also directly relates to my professional interests- developing innovative marketing strategies using advanced technology- that helps business and the society. 

 

Coelho, Pedro S, & Henseler, J. (n.d.). Creating customer loyalty through service customization. Emerald Publishing. https://doi.org/10.1108/03090561211202503

• The article explores the relationship between customer engagement and brand loyalty in the context of marketing. It discusses how effective customer engagement strategies can enhance consumer relationships and foster brand loyalty, emphasizing the role of emotional connections and personalized experiences. The study provides insights into various tactics that brands can employ to improve engagement and loyalty among their customers. This source is significant for my annotated bibliography, as I utilized it in my research paper to examine the effectiveness of using technology in marketing strategies to enhance customer engagement and customer satisfaction.

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Diebner, R., Malfara, D., & Neher, K. (2021, February 24). Prediction: The future of CX. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/prediction-the-future-of-cx

•  The article from McKinsey & Company provides insights into the future of customer experience (CX) and its critical role in effective marketing strategies. It outlines a framework for understanding how organizations can enhance CX through personalization, data utilization, and customer feedback mechanisms. The article emphasizes the importance of creating seamless and engaging experiences to foster customer loyalty and drive business growth. This source is essential for my annotated bibliography, as it explains a foundational framework of marketing that I needed to understand in order to write my research paper, helping me analyze the evolving landscape of customer interactions and their impact on marketing success.

 

Lavandier, H., Muthiah, S., Neher, K., & Trottier, S. (2021, July 28). How to boost growth in industrial services: Better customer experience. https://www.mckinsey.com/capabilities/operations/our-insights/how-to-boost-growth-in-industrial-services-better-customer-experience

• The article from McKinsey & Company explores strategies to enhance customer experience in industrial services to drive growth. It emphasizes understanding customer needs and improving service delivery through tailored offerings and effective communication. This source is vital for my annotated bibliography, as it offers insights into customer experience strategies essential for my research paper, helping me analyze how effective service experiences contribute to marketing success.

 

Philip Kotler. (n.d.). Northwestern Kellogg Logo; Northwestern University. https://www.kellogg.northwestern.edu/faculty/directory/kotler_philip/

• This website is significant and noteworthy as it provides a biography of Philip Kotler, a leading authority whose theories form the foundation of my research for this paper.

 

Muthiah, S., Ramanathan, R., & Rieniets, S. (2020, November 10). Elevating aftermarket services. https://www.mckinsey.com/industries/industrials-and-electronics/our-insights/elevating-aftermarket-services

• The article from McKinsey & Company examines strategies for enhancing aftermarket services in the industrial sector to drive customer satisfaction and loyalty. It highlights the importance of delivering value through proactive service offerings, data analytics, and improved customer engagement. The article also discusses how companies can leverage technology to optimize their service delivery and create a competitive advantage. This source is essential for my annotated bibliography, as it provides insights into aftermarket service strategies that are crucial for my research paper, helping me analyze the role of service excellence in overall marketing success within the industrial landscape.

 

What is CX? (2022, August 17). https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-cx

• The McKinsey article "What is CX?" offers a crucial overview of customer experience (CX), an essential concept in marketing that greatly impacts consumer behavior and brand loyalty. By explaining how effective CX improves customer interactions, the article aligns perfectly with my research paper that I wrote throughout the intro course of CCT programFor these reasons, I chose to include it in my annotated bibliography.

 

Scopigno, C. (2023, January 12). Marketing personalization: The art of tailoring around customer’s needs. https://www.linkedin.com/pulse/marketing-personalization-art-tailoring-around-needs-chiara-scopigno/

• "Marketing Personalization: The Art of Tailoring Around Needs" by Chiara Scopigno examines the importance of personalization in marketing, emphasizing its impact on customer engagement and satisfaction. By discussing strategies for effectively customizing marketing efforts to address individual consumer needs, the article is particularly relevant to my research paper. For these reasons, I have chosen to include it in my annotated bibliography.

 

Best, M., & Rao, A. (2022, January 18). Understanding algorithmic bias and how to build trust in AI. PwC US.

• The PwC article "Algorithmic Bias and Trust in AI" addresses the important issue of bias in artificial intelligence and its impact on trust in technology. It highlights how algorithmic bias can create limitations in marketing strategies, potentially eroding customer trust and engagement. This article is relevant to my research paper as it underscores the ethical challenges associated with integrating advanced technologies in marketing. For these reasons, I have chosen to include it in my annotated bibliography as I excessively used this article to write my research paper. 

 

Akter, S., Saida Sultana, S., Marcello Mariani, M., Wamba, S., Spanaki, K., & Dwivedi, Yogesh. (2023). Advancing algorithmic bias management capabilities in AI-driven marketing analytics research. https://doi.org/https://doi.org/10.1016/j.indmarman.2023.08.013

• This article examines the impact of digital marketing strategies on consumer behavior and how various approaches influence purchasing decisions, making it relevant to my research paper by deepening my understanding of the link between digital marketing and consumer behavior. As such, it will be a valuable addition to my annotated bibliography as it is related to my research paper.

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Why Netflix thinks its personalized recommendation engine is worth $1 billion per year | Business Insider India. (n.d.). Business Insider. Retrieved October 31, 2024, from https://www.businessinsider.in/why-netflix-thinks-its-personalized-recommendation-engine-is-worth-1-billion-per-year/articleshow/52754724.cms

• The article above explores Netflix's personalized recommendation engine, valued at $1 billion per year, and how it enhances user engagement by tailoring content to individual preferences. This insight is relevant to my research paper as it demonstrates the impact of personalization in digital marketing strategies. Understanding such recommendation systems is crucial for analyzing how businesses can leverage data to improve customer experience, which is why I have chosen to include this article in my annotated bibliography.
   

Jain, G., Paul, J., & Archana Shrivastava, A. (2021). Hyper-personalization, co-creation, digital clienteling and transformation. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.11.034

• This article investigates the role of social media marketing in influencing consumer purchasing decisions and brand loyalty. It examines how various social media strategies can effectively engage consumers and enhance their connection with brands. This article is directly  pertinent to my research paper, as it provides valuable insights into the impact of social media on consumer behavior. Understanding these dynamics is essential for analyzing effective marketing strategies in the digital age, which is why I have chosen to include it in my annotated bibliography.